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The content material on every page must be as related as doable to the focused search phrases. Use touchdown pages to ensure that you have a robust page specific to every of your most essential key phrases. This can present a greater consumer expertise, which will in flip inform Google that this specific page is a helpful outcome that should feature high up within the rankings. You additionally get some site visitors based mostly on that. Nonetheless, these individuals will not stay on your webpage and can leave as quickly as they see that your content shouldn't be fixing their objective. Serps catch on to such online behaviour and consider it whereas assessing relevance. Therefore, no matter content material you create needs to be created keeping a selected audience in mind.